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- Start small, with just two or three key applications.
- Design for short attention spans.
- Take full advantage of the mobile device, including the GPS, the phone and the camera.
- Leverage back-end data properly--use APIs instead of connecting to databases directly.
- Personalize the user experience.
- Use a native look and feel.
- Remember that legacy applications are not obsolete.
- Run beta testing before you roll it out to everyone.
- Keep it simple.
- Keep up with the technology.